Bringing commercial baking quality to pet nutrition.

Baking for people and baking for pets isn’t all that different. With over a century of hard work and dedication in the large-scale baking industry, we’ve built expertise in everything from ingredient sourcing and equipment operation to efficient production processes and logistics. Our company is built on a foundation of family, trust, and a belief in innovation that pushes us to keep improving everything we do.

Held to the highest standards in manufacturing and food safety.

APHIS logo
BRCGS Food Safety Certification logo
USDA Organic Logo

Committed to moving forward with purpose with a shared mission and values.

Our mission

To create high-quality, sustainable animal food products using state-of-the-art manufacturing processes and upcycled resources.

Committed to safety, precision, and teamwork, we transform by-products from the human food industry into impactful solutions. Every decision reflects our dedication to advancing manufacturing standards, improving the lives of animals, supporting communities, and protecting the planet.

By embracing cutting-edge technologies and eco-conscious practices, we prioritize innovation, responsibility, and collaboration to build a better future.

Our core values

Teamwork

Driving Success Together

Integrity

Truth in Every Choice

Leadership

Inspiring Confidence, Empowering Growth

Give a Darn

Can Do Mentality in Action

Communication

Listening, Aligning, Delivering

We are dedicated to creating sustainable, upcycled animal food products that drive meaningful change.

For animals, people, and the planet.

Upcycling: Where efficiency meets sustainability.

Our CEO and President, John Rotella, knew that the non-quite-perfect bread from his family’s bakery didn’t have to go to waste. That’s how we got started – turning that fresh bread into a nutritious base for our pet treats.

Sustainability continues to be at the core of everything we do – it’s a win for us, our pets, and our planet.

Ask us how we can incorporate upcycled ingredients into your next project.

Why do we upcycle?

We save up to 20 million pounds of fresh food from going to landfills each year.

By using upcycled ingredients, we save on manufacturing and procurement costs.

Our upcycled ingredients are human-grade, elevating product quality.

Logo for the Upcycled Food Association

We are proud members of the Upcycled Food Association. Visit their website to learn more about the benefits of upcycling.

Our Mission:

To create innovative, upcycled, and healthy animal food products that embody a commitment to safety, quality, and sustainability. By working together with purpose and integrity, we transform resources from the human food industry into functional, impactful solutions.

Every decision we make reflects our dedication to improving the lives of animals, supporting our communities, and protecting the planet we share.